Summary

Results-oriented writer and content creator with work published in Cosmopolitan, V Magazine, and Men’s Health. Depth of experience in catering messaging to a variety of audiences from deeply reported stories to technical writing and website copy. Data-driven focus on gaining clicks and audience engagement through a broad range of media.

Highlights

• Wrote feature article for 50th anniversary event, resulting in 3,200 guests attending.
• Improved website and iOS traffic by 15% in one month through creative and A/B-tested email campaign.
• Planned and executed two sold-out TEDx Talks, organizing speakers, building sets, managing logistics, and running the show day-of.

Credentials

Front-End Developer, Meta February 2024

Principles of UX/UI Design, Meta December, 2023

Back-End Developer, Meta exp. September 2024

Experience

• Rewrote technical language for remodel of UCSC’s website using accessible language, improving navigation, and user interface.
• Crafted press releases highlighting events and research on campus, leading to features in NPR, The San Francisco Chronicle, and The New York Times.
• Created promotional materials for exhibition at de Young Museum of Art, garnering positive reviews from over a dozen publications.
• Revamped university Instagram profile by improving image quality, initiating regular posting, and writing style guide for consistency.

• Writer for publishing company of 17 local weekly newspapers and associated websites in the greater NY, NJ, and PA areas.
• Wrote features for shows on and off Broadway and stories on upcoming art exhibits and live events.
• Utilized social media to research and find sources for compelling narratives outside of traditional journalistic methods.

• Wrote and edited for a video-first community of beauty enthusiasts who’ve created hundreds of thousands of videos on over 40,000 products.
• Leveraged data and implemented SEO practices to optimize engagement, increasing viewership for both articles and online copy.
• Crafted UI text to improve user navigation, driving product language and narratives.

Education

New York University; New York, NY – M.A. in Journalism  

California Polytechnic State University; San Luis Obispo, CA – B.A. in English Literature 

Skills

Adobe Premiere Pro | Google Analytics | ENPS | Photography | Microsoft Office | Python